William M. Briggs, Statistician

William M. Briggs, Statistician: "What Obama is looking for is different than a pollster. These are folks who are used to test language that is most harmonious to certain voting segments. The Democrats are currently using the phrase “balanced approach” as a euphemism for “raise taxes” in the budget debate because some pollster found that this phrase was better than others. We don’t know what these other phrases are presumably because they tested badly."