The secret power of personality « Boagworld: "successfully engage with your customers/users you need to be more than a bland corporate facade. You need to have a voice and personality that people can resonate with and attracts those who share that view point.
We are naturally drawn to like-minded people and this is just as true in business as in our personal lives. I know for a fact that many of the clients who employ Headscape have done so because of our enthusiasm and passion rather than our ability to build websites."
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