Does Paying Top Dollar For Domains Still Make Sense In The Age Of Apps? | its.us!: "Wilson advises companies to spend up to $50,000 for the right domain, a price that has dramatically risen in the past year, he says.
But at what point does the price outweigh a domain’s benefits? Color, Bill Nguyen’s mobile photo-sharing app, infamously purchased Color.com for $350,000, and Nguyen also purchased the UK-friendly Colour.com. Yet each of these sites is nothing more than a landing with links to the app store and a video demo."
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