The 80/20 Rule Applies to Social Media Users Too

The 80/20 Rule Applies to Social Media Users Too: "Every Advisor Can Be In the Top 20%
The top 20% (or 15% as described above) is just that, the top. Not every advisor will make it to the top. Most of today’s top advisors got there because they were better at hustling for clients with the tools available to them in the past. When I ask these advisors how they built their book of business many of them tell me that cold calls, luncheons, referrals and traditional networking were all keys to their success. Those advisors who could burn up a phone and work a room (the right room) better than their peers rose to the top. Those advisors who struggle with these mediums either washed out or are growing more slowly."

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