Do You Keywords Mean Something Else?

Do You Keywords Mean Something Else?: "Seriously, though, you don't want to be on the same page in the search results as something with which you wouldn't want to be associated, if you can possibly avoid it. That's why you need to be thorough when you do your keyword research.

There's one other point I'd like to address on the topic of avoiding keyword misalignment. The keywords that people use for particular things change over time."