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Sunday, August 14, 2011

Can Groupon Build a $20 Billion Business on Weird Jokes? - Forbes

Can Groupon Build a $20 Billion Business on Weird Jokes? - Forbes: "seldom cut out for the comparatively boring task of turning those ideas into stable, profitable businesses. A new profile in Vanity Fair of Groupon founder Andrew Mason suggests he may be a prime example of that phenomenon.

On the verge of taking his company public with an expected valuation of $20 billion, Mason continues to insist that aggressive whimsy is a key ingredient in Groupon’s special sauce. “As we get bigger, instead of being like most companies, conforming and becoming more normal, we want to become weirder,”"

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