The Top Ten Social Media Lessons of 2011: Part II - Forbes: "PR and digital marketing agencies around the world, a review of the year’s top 10 viral videos as listed by TIME reveals that the number of highly produced, slick, corporate attempts at “viral” to make the top ten of the year was… one: the Volkswagen Darth Vader Super Bowl ad that was actually produced for broadcast television but smartly released to the Internet days before the game."
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