IT channel: Will cloud rain on resellers' parade? | CIO Insights | silicon.com: "The IT industry's apparently headlong rush towards cloud computing poses serious questions about resellers and their relationships with user organisations, says Bob Tarzey.
The IT distribution channel has always been considered a major influence on the adoption of new products, services and ideas by end-user organisations. So as the IT industry seems set on moving relentlessly forwards with the message that the cloud is the future, how important is the channel in helping the delivery of that technology?
The relationship between IT vendors and the resellers that ultimately shift many of their products has always been like that between the proverbial chicken and egg. Resellers need products to sell and vendors need resellers to sell their products, at least at high volume with a low cost of sale. But does the cloud change this?"
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