Your Alexa rating - is it really that important? - WAHM.com: "his can be helpful when making a decision as to whether to make an online purchase for example. It is also handy for checking out your competitors :-)
Just don't get too hung up on Alexa as a measure of how well your business is doing. The real statistics that you should be watching are actual traffic numbers, conversion rates (ie. how many visitors actually buy something) and overall sales."
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