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Tuesday, August 30, 2011

CCAH's Industry Voices

CCAH's Industry Voices: "What lies in the future for direct marketing and nonprofit fundraising? In Part 1 of this series, I addressed the growing importance of multi-channel marketing. In Part 2, I explored the rumor that direct mail is dead.

In today’s final post, I will be discussing the greatest challenge we face now and in the future as marketers and fundraisers: the growing skepticism of donors.

Our Greatest Challenge"

'via Blog this'

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